Top SEO Influencers on LinkedIn You Should Be Following

James Dooley
9 min readJan 29, 2024

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Abstract landscape representing the theme of ‘Top SEO Influencers on LinkedIn’

Are you looking to up your SEO game?

Then, it’s time to turn to the experts.

In this article, we’ll introduce you to the top SEO influencers on LinkedIn that you should be following.

These influencers are knowledgeable and experienced in SEO, provide engaging content, and have an active presence on the platform.

We’ll also explore how following these influencers can benefit you and your SEO efforts.

So, if you’re ready to take your SEO strategy to the next level, keep reading.

Who Are SEO Influencers?

SEO influencers are individuals who have established authority and expertise in search engine optimisation, digital marketing, and influencer marketing, particularly on platforms like LinkedIn.

These influencers play a crucial role in shaping the digital marketing landscape.

They leverage their in-depth knowledge to offer valuable insights, strategies, and tips for optimising websites and content to rank higher on search engine results.

They often share their expertise through thought-provoking articles, engaging videos, and interactive webinars, garnering a loyal following and gaining the potential to create social media influence on various platforms.

With a strong LinkedIn presence, SEO influencers establish themselves as thought leaders, connecting with professionals, sharing industry updates, and strengthening their network within the digital marketing community.

Their SEO expertise and influential presence contribute significantly to the growth and success of businesses, providing them with the necessary tools and knowledge to thrive in the competitive online market.

Why Should You Follow SEO Influencers on LinkedIn?

Following SEO influencers on LinkedIn provides invaluable access to the latest developments, trends, and insights in the digital marketing and SEO domains, enabling professionals to remain current and well-informed.

By connecting with influential figures in SEO and digital marketing, individuals gain access to a wealth of industry knowledge and expertise.

These influencers often share valuable industry insights, discuss emerging trends, and provide practical tips for enhancing online presence and visibility.

Following them opens up networking opportunities, allowing individuals to connect with fellow professionals and forge beneficial collaborations.

Staying connected with these influential individuals on LinkedIn can offer a competitive advantage, as one can proactively incorporate the latest strategies and best practices into their own professional endeavours.

How to Find SEO Influencers on LinkedIn?

Discovering SEO influencers on LinkedIn can be achieved through various methods, including leveraging tools like LinkedIn Sales Navigator and conducting targeted searches based on search engine optimization and SEO strategy.

Utilising LinkedIn Sales Navigator allows users to filter and identify potential SEO influencers based on specific criteria such as industry, location, and company size.

Advanced search techniques, such as using Boolean operators, can further refine the search to pinpoint individuals with expertise in SEO tactics and digital networking.

Strategic networking plays a crucial role in connecting with SEO influencers on LinkedIn.

Engaging with their content, participating in relevant groups, and sharing valuable insights can help establish meaningful connections and build rapport within the SEO community.

Top 5 SEO Influencers on LinkedIn

In terms of top SEO influencers on LinkedIn, several notable names stand out, including Neil Patel, Rand Fishkin, Marie Haynes, Aleyda Solis and Brian Dean, each bringing unique perspectives and expertise to the platform.

Neil Patel, known for his insightful blog posts and digital marketing expertise, is recognised as a top influencer in the SEO community.

Rand Fishkin, the co-founder of Moz and SparkToro, offers valuable insights into search engine optimisation and content marketing through his engaging LinkedIn content.

Marie Haynes, an industry-leading Google algorithm expert, provides a wealth of knowledge on SEO through her detailed analyses and case studies.

Aleyda Solis is an international SEO consultant who shares her expertise on mobile optimisation and international SEO strategies, making her a prominent figure in the digital marketing space.

Brian Dean, the founder of Backlinko, is renowned for his actionable SEO tips and data-driven insights, making him a sought-after influencer for SEO professionals and marketers.

Neil Patel

Neil Patel, a renowned marketing expert and entrepreneur, has established himself as a leading figure in the realm of search engine optimisation, offering valuable insights and strategies across various digital platforms, including LinkedIn.

Neil Patel’s profound expertise in SEO and digital marketing has established him as a thought leader in the industry.

With a significant following and respect from professionals worldwide, he has made a lasting impact on businesses’ online presence and marketing strategies.

As the co-founder of KISSmetrics and Crazy Egg, Neil has been instrumental in shaping and revolutionising the industry.

Through his influential blog and podcast, as well as his active presence on social media, Neil Patel continues to solidify his impact on the digital marketing landscape.

Rand Fishkin

As the founder of Moz and a prominent advocate for effective SEO strategies, Rand Fishkin has consistently shared invaluable insights and practical advice on search engine optimisation through his active presence on LinkedIn.

His deep understanding of SEO strategy and industry best practices has made him a trusted voice in the digital marketing community.

Fishkin’s blogs, webinars and conference presentations have been instrumental in shaping the way many professionals approach search engine optimisation.

His thought leadership has not only influenced the tactics and methodologies used in the field but has also set a standard for transparency and ethical practices within the industry.

Marie Haynes

Marie Haynes, a distinguished SEO specialist, has gained recognition for her in-depth understanding of Google’s algorithmic updates and her contributions to platforms like Search Engine Journal, making her a prominent figure in the SEO industry on LinkedIn.

Her expertise in deciphering Google’s complex algorithms has propelled her to the forefront of the SEO community.

With her insightful analyses and strategic advice, Marie Haynes continues to shape the way professionals approach search engine optimisation.

Her featured content on Search Engine Journal offers valuable insights into the latest trends and best practices, fostering a deep understanding of SEO among practitioners.

Through her influence and thought leadership, she has significantly impacted the way businesses approach their digital marketing strategies, solidifying her reputation as an authority in the field.

Aleyda Solis

Aleyda Solis, an internationally recognised SEO consultant and entrepreneur, has made significant contributions to the search engine optimisation landscape.

Her work has been featured on platforms such as Search Engine Land, solidifying her status as a notable influencer on LinkedIn.

Her expertise in international SEO consulting has made her a leader in the industry, influencing countless businesses and professionals worldwide.

Aleyda’s insightful articles and presentations continue to shape best practices, offering valuable insights into the ever-evolving world of SEO.

This has bolstered her reputation as an authoritative figure within the digital marketing community.

Her dedicated work and continuous guidance have not only improved the visibility and performance of numerous brands but have also advanced the understanding of SEO beyond borders.

Brian Dean

Brian Dean, the founder of Backlinko, has garnered acclaim for his strategic insights and actionable SEO advice, positioning him as a leading figure in the realm of digital marketing and SEO strategy, particularly on LinkedIn.

His influence extends beyond just his role as a founder. He is widely recognised for pioneering innovative SEO techniques and contributing to the growth and development of search engine optimisation (SEO).

His thought leadership in the digital marketing community has shaped the way professionals approach online visibility and content strategy.

What Makes These Influencers Stand Out?

The standout qualities of these SEO influencers stem from their unrivalled expertise, ability to create engaging content, and ability to maintain an active and influential presence on platforms like LinkedIn, setting them apart as industry leaders.

Their in-depth knowledge of search engine algorithms and optimisation techniques has enabled them to deliver valuable insights and strategies for enhancing online visibility.

Their content not only educates but also captivates the audience, fostering a sense of community and connection.

This, coupled with their consistent outreach and interaction, has propelled them to become authoritative voices in digital marketing.

Expertise and Knowledge

The foremost quality that sets these influencers apart is their deep expertise and knowledge in areas such as technical SEO, providing valuable insights that cater to the evolving demands of the search engine landscape.

These influencers focus heavily on technical SEO, showcasing their deep understanding of search engine dynamics.

This enables them to provide strategic guidance and actionable recommendations to improve website visibility and performance.

With their extensive knowledge of search algorithms and indexing processes, they are able to stay ahead in the constantly evolving digital landscape.

Their expertise in deciphering and utilising search engine metrics and trends provides valuable insights to their audience, establishing them as authorities in the field of SEO.

Captivating Content

These influencers excel in crafting compelling and informative content that resonates with their audience, leveraging their expertise to drive impactful narratives within the realms of content marketing, influencer marketing, and social media on a platform like LinkedIn.

Their ability to connect with their audience through authentic and relatable storytelling is evident, positioning them as pivotal figures in the world of digital marketing.

Through engaging visuals, thought-provoking articles, and captivating videos, they captivate their followers and successfully drive conversations about brands, products, and social causes.

This honed skill for creating evocative and shareable content sets the stage for notable influence in the digital landscape, establishing them as resourceful partners for brands and a source of inspiration for aspiring content creators.

Their impact on content marketing and influencer outreach has improved our understanding and execution of successful digital strategies.

Active Presence on LinkedIn

A key differentiator for these influencers is their active and strategic engagement on LinkedIn, leveraging the platform for social selling while positioning themselves as influential figures within the domains of marketing, SEO, and digital expertise.

Many of these influencers use their LinkedIn profiles to share valuable insights, industry trends and thought leadership content.

Their adeptness in building professional networks and engaging with their audience sets them apart.

By consistently creating and sharing relevant content, they demonstrate their authority and expertise within the industry, attracting a large following and establishing themselves as go-to resources for marketing and SEO knowledge.

How can you benefit from following these influencers?

Following these influential figures on LinkedIn can offer substantial benefits, including access to valuable insights, networking opportunities, and the latest trends in social media and digital marketing.

This gives the power to professionals with informed strategies and industry knowledge, enhancing their understanding of the ever-evolving social media landscape.

By connecting with these prominent influencers, professionals can gain invaluable insights into emerging industry trends and best practices.

This not only enriches one’s understanding of the ever-evolving social media landscape but also facilitates the development of strategic marketing approaches.

Active engagement with these thought leaders can provide unparalleled networking opportunities, fostering connections that can lead to new collaborations, partnerships, and career advancements in the dynamic realm of digital marketing.

Final Thoughts

The influential presence of SEO influencers on LinkedIn significantly impacts the digital marketing landscape, offering valuable perspectives and strategic guidance that resonate with professionals and enthusiasts alike.

This further emphasises the relevance of platforms like the Content Marketing Institute for industry insights.

Influencers have the ability to shape trends, drive conversations, and impact consumer behaviour through their expertise in optimising online visibility and engagement.

The digital marketing landscape has shifted towards more authentic and value-driven content, influenced by the thought leadership of SEO influencers.

By understanding and utilising the insights shared by these influential figures, businesses can align their marketing strategies with the changing demands of online audiences.

This allows them to stay ahead of competitors and adapt to dynamic market trends.

Frequently Asked Questions

What is the significance of following top SEO influencers on LinkedIn?

Following top SEO influencers on LinkedIn is important because it allows you to stay updated on the latest trends and strategies in the SEO industry.

These influencers have a wealth of knowledge and experience that can help you improve your own SEO skills and strategies.

Who are considered as top SEO influencers on LinkedIn?

There are many SEO experts and professionals on LinkedIn, but some of the top influencers include Neil Patel, Rand Fishkin, Danny Sullivan, and Ann Handley.

These individuals have a strong following and are recognized for their expertise in the SEO field.

How can following top SEO influencers benefit my business?

Following top SEO influencers can benefit your business in several ways.

You can gain valuable insights and tips on how to improve your website’s search engine ranking, learn about new tools and techniques in the SEO industry, and network with other professionals in the field.

Can following top SEO influencers on LinkedIn help me improve my own SEO skills?

Yes, following top SEO influencers on LinkedIn can help you improve your own SEO skills.

These influencers often share their knowledge and experience through their posts and articles, which can help you stay updated and improve your own SEO strategies.

How often should I check the posts of top SEO influencers on LinkedIn?

\n\nIt is recommended to check the posts of top SEO influencers on LinkedIn at least once a week.

This will ensure that you stay updated on the latest industry trends and strategies without being overwhelmed by too much information.\n\n

Are there any other benefits of following top SEO influencers on LinkedIn?

Following top SEO influencers on LinkedIn can help you gain knowledge and improve your skills, build your professional network, and establish yourself as an expert in the SEO field.

You may also have the opportunity to collaborate or work with these influencers in the future.

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James Dooley
James Dooley

Written by James Dooley

James Dooley is an Entrepreneur who has grown the largest digital real estate portfolio in the UK. https://jamesdooley.com/

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